upday

Overview

As Creative Director and Director of Innovation at upday, I shaped the public identity and drove long-term innovation for a platform reaching millions of users across Europe. I managed different cross-functional teams with over 16 - 20 members—including the graphic department, video, and social media teams — to ensure a cohesive brand experience across all digital touchpoints.

Concept & Creative Direction

My focus was on bridging the gap between business development, engineering, and creative execution. I developed multi-platform formats, such as Snapchat and 360° video content, while maintaining strict user-centric design standards. By translating complex management strategies into actionable design systems, I helped maintain upday’s position as a top-tier news provider.