/ Works
Jaxon.GG
Designing a scalable virtual influencer system that redefined digital engagement for millions of esports fans.
/ Overview:
Client
Axel Springer
Year
2023
Role
Co-Founder
Creative Director
Overview
Jaxon is a digital influencer and brand designed to change how fans interact with esports. As a co-founder, I helped lead the project to massive growth, reaching 1 million page views in just five months and over 3 million social media views within a year.
Concept & Creative Direction
The strategy was to build a consistent brand system across video, graphics, and social media. I managed multiple teams to ensure every piece of content felt like part of one cohesive story. This structural approach allowed Jaxon to become a benchmark for virtual characters by combining high-quality production with a clear strategic plan.
