Samsung News

Overview

As part of the 2023 launch of Samsung News in the United States, I helped shape an intuitive news ecosystem tailored specifically to Galaxy users. I focused on the balance between high-end UI and seamless UX, ensuring that diverse content formats—from audio to video—felt cohesive and easy to navigate. My goal was to turn a complex product vision into a user-first experience that feels natural and effortless.

Concept & Creative Direction

The platform successfully launched after months of cross-functional collaboration between North America, Europe, and Korea. It is more than just an interface; it is a system designed to scale with the user's lifestyle. For studio.pippo, this project was about making high-scale technology accessible and functional for a global audience