Neue Berliner

Overview

Partnering with Finleap in 2019, studio.pippo modernized Neue Berliner by injecting a fresh, youthful spirit into the insurance sector. The challenge was to create a brand that felt approachable and modern without losing the serious reliability required by the industry.

Concept & Creative Direction

We prioritized "intentional simplicity" to guide the user journey across both web and mobile platforms. By balancing modern UI aesthetics with structural UX logic, we converted complex insurance processes into intuitive, effortless digital experiences. This project redefined how a traditional industry can thrive through a clear, user-centric architecture.