meta News Plaza

Overview

The "News Tower" was a visionary concept pitched to Meta, designed to transform news from a static experience into a participatory virtual world. It offered a central hub where Galaxy users and global audiences could engage with live reporting in real-time, share experiences with friends, and contribute their own perspectives to the global news cycle.

Concept & Creative Direction

Working alongside FIVEKIT, I led the creative strategy and video direction to bring this ambitious vision to life. We focused on "German engineering" in the digital space—ensuring the complex logic of a virtual newsroom felt intuitive and user-first. By blending high-end technology with a strong editorial DNA, we created a roadmap for how media brands can survive and thrive in decentralized virtual environments.